Claudine Langlois: From Trauma to Movements, Soulful Entrepreneurship & Collective Healing | Ep60

Show Notes & Links

Some entrepreneurs build businesses. Claudine Langlois builds movements. The powerhouse behind six wellness-focused companies and the creator of the Seekers documentary series, Claudine’s work is not just about growth—it’s about impact. Every venture she launches is infused with purpose, guided by a steadfast commitment to humanity and humility. Claudine’s journey hasn’t been easy. A brain tumor, a brutal assault, three near-death experiences, and a broken neck could have shattered her. Instead, they fueled her mission. “I don’t want anyone to suffer as I have,” she says. That conviction has driven the organic rise of her brands, now touching lives across Canada, the U.S., and beyond. From Doshayoga and REVIBE, which blend retreats, training, and humanitarian impact, to Anathafest, a transformational festival drawing thousands since 2019, Claudine’s ventures are more than businesses—they’re sanctuaries for growth. In March, she’s launching Yoniva, a line of all-natural feminine products, expanding her mission to holistic wellness. Through My Coaching Universe, she mentors entrepreneurs in business and finance, while her Extreme Self-Love Shop offers tools to deepen self-awareness and connection. And then there’s Seekers, a comedic yet deeply educational documentary series, proving that wisdom and humor can go hand in hand.

In this episode of the Successful Spiritualpreneur Podcast, Christian welcomes Claudine Langlois—entrepreneur, healer, and visionary behind six wellness ventures including Doshah Yoga, Revive, Youniva, and the transformational festival Anahata Fest. Claudine’s story is one of resilience and purpose: after surviving a brain tumor, assault, three near-death experiences, and even a broken neck, she chose to turn her pain into collective healing and movements that serve thousands worldwide.

She shares why she builds movements instead of businesses, how she keeps multiple ventures aligned under one soul-driven mission, and the importance of understanding your soul’s unique needs to find true fulfillment. Claudine also dives into the delicate balance of intuition and data in business, her own daily spiritual practices for staying grounded as a leader, and her perspective on using AI and technology consciously to reclaim our most valuable resource—time.

If you’re a spiritual entrepreneur seeking to align your business with your purpose, expand your impact without losing your soul, or find practices that support both your growth and wellbeing—this conversation is a powerful guide. Claudine offers a grounded reminder: true success isn’t about the spotlight, it’s about the movement you leave behind.

Connect with Claudine Langlois:

Follow on Instagram: @claudinelanglois

Explore her festival: https://anathafest.com/

Learn more about her projects: https://linktr.ee/ClaudineLanglois

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Introduction

Building a business is one thing. Building a movement is another.

In this episode of the Successful Spiritualpreneur Podcast, host Christian welcomes Claudine Langlois — an entrepreneur, healer, and visionary who has founded six wellness companies, created the transformational Anahata Fest, and produced the documentary series Seekers. Her story is not just about business success, but about turning personal challenges into a global mission for healing and freedom.

Claudine’s journey is rooted in resilience. After surviving a brain tumor, assault, and three near-death experiences, she could have chosen to step back. Instead, she used those hardships as fuel to create ventures that bring collective healing to thousands around the world.

In this article, you’ll discover:

  • Why Claudine focuses on building movements, not just businesses
  • How she aligns multiple ventures under one soul-driven mission
  • The importance of understanding your soul’s unique needs
  • How to balance intuition with data in business decisions
  • Her perspective on AI, technology, and the future of conscious entrepreneurship
  • Practical advice for spiritual entrepreneurs who want to create lasting impact

If you’ve ever felt called to create something bigger than yourself, Claudine’s wisdom will show you how to ground your purpose in action and build a path that serves both humanity and the planet.

Part 1: From Trauma to Purpose

Every movement begins with a story — and for Claudine Langlois, that story is one of resilience, survival, and unwavering conviction.

Claudine’s life could have been defined by tragedy:

  • A brain tumor that threatened her health
  • An assault that could have broken her spirit
  • Three near-death experiences that tested her will to live
  • A broken neck that could have ended her path altogether

Instead of allowing these moments to define her, Claudine chose to transform them into fuel for her mission. As she says, “I don’t want anyone to suffer as I have.” This conviction became the foundation of her work.

Through ventures like Doshah Yoga, Revive, Youniva, and her transformational festival Anahata Fest (which has welcomed thousands of participants since 2019), Claudine has turned personal pain into collective healing. She also extends this vision through her comedic yet deeply revealing documentary series Seekers, which explores human fulfillment and spiritual truth.

At the heart of her story is a reminder:

  • Pain can become a pathway to purpose
  • Struggle can ignite a movement of healing
  • True leadership is built not on titles, but on embodiment of lived experience

Claudine shows us that even the darkest experiences can be transformed into light when guided by mission, alignment, and service to others.

Part 2: Why Claudine Builds Movements, Not Just Businesses

Many entrepreneurs dream of success, recognition, or the spotlight. But Claudine Langlois sees things differently. She believes in building movements — not fleeting moments of fame.

She illustrates this vision through a powerful story shared with her:

  • There are two kinds of comedians.
    • The first is a shooting star — bright, intense, but temporary.
    • The second is a star in the sky — consistent, steady, and lighting the way for generations.

When asked which path she wanted to follow, Claudine’s choice was clear. She didn’t want to be a temporary spark of light; she wanted to create something that would last, inspire, and serve the planet long after she’s gone.

For Claudine, building a movement means:

  • Choosing long-term impact over short-term recognition
  • Creating structures and communities that outlive individual success
  • Designing ventures that contribute to the collective healing of humanity
  • Anchoring every project in service to the planet and future generations

As she explains, “It’s fun to be in the light sometimes — but it’s temporary. At this critical moment for the planet, I want to build something that matters for the future.”

Her perspective challenges the fast-paced, often materialistic drive of modern entrepreneurship. Instead of chasing numbers or fame, she calls us to consider:

  • What legacy are we leaving behind?
  • Are we building for the spotlight — or for future generations?

Claudine’s answer is clear. Her mission is not about the stage, but about the movement.

Part 3: Aligning Multiple Ventures Under One Mission

Running one company can be overwhelming — but Claudine Langlois leads as many as six wellness ventures at once. From Doshah Yoga to Revive, from Youniva to Anahata Fest, her portfolio spans retreats, products, festivals, and media projects. How does she sustain them all without losing focus?

Her answer is simple: every venture is built on the same mission.

Claudine explains that while each project may look different on the outside, they all point toward the same destination — embodiment, healing, and freedom.

She compares her businesses to paths leading to Rome:

  • Some people arrive by car (through a retreat experience)
  • Others by plane (through a TV show or documentary)
  • Others by bicycle (through a product or feminine care line)

The journey may differ, but the destination is the same.

What this means in practice:

  • Each business is a different doorway to the same transformation
  • By offering multiple entry points, more people can access healing
  • The diversity of ventures expands her reach and impact without diluting her mission

As Claudine puts it, “I don’t believe one path fits all. The more paths we open, the more people can recognize themselves in one of them — and step into transformation.”

For spiritual entrepreneurs, this model is a powerful reminder:

  • Stay rooted in your core mission
  • Allow your business branches to grow in different directions
  • Trust that alignment at the center will create clarity in expansion

Claudine’s ecosystem of ventures demonstrates that true scalability doesn’t come from doing more — it comes from doing everything in alignment with one mission.

Part 4: Understanding Your Soul’s Needs

For Claudine, success in business — and in life — isn’t only about strategy or productivity. It’s about listening to the soul’s needs. While most of us focus on diet, health, or physical wellbeing, she reminds us that the soul also has unique needs that must be understood and honored.

She explains that many people carry symptoms like:

  • Chronic fatigue
  • Hormonal imbalances
  • Unexplained stress or anxiety
  • A constant sense of emptiness or lack of purpose

Often, these aren’t just medical or physical issues. They’re signs that the soul is not being fed.

Claudine offers a simple yet profound exercise to help uncover your soul’s needs:

  • Reflect on the times in your life when you felt deep joy, passion, or fulfillment
  • Reflect on the times you felt deep discomfort, rejection, or unhappiness
  • Ask: What need was being met in those joyful moments?
  • Ask: What need was being denied in those painful moments?

For example:

  • If you loved chasing butterflies as a child, perhaps your soul craves freedom or movement
  • If you hated conflict at home, perhaps your soul longs for harmony or connection

Through these reflections, you uncover the hidden needs your soul has been trying to communicate all along.

Claudine emphasizes that:

  • Every human being has special needs of the soul
  • Fulfilling these needs leads to wholeness and purpose
  • Ignoring them creates cycles of stress, trauma, and disconnection

As she puts it, “Your soul is crying to fulfill its needs. Until you understand them, you’ll keep repeating the same patterns.”

This perspective reminds us that entrepreneurship — especially spiritual entrepreneurship — begins not with external strategies, but with deep inner alignment.

Part 5: Balancing Intuition with Data in Business

One of the most common challenges for spiritual entrepreneurs is knowing when to trust intuition and when to lean on data. Claudine has learned — sometimes the hard way — that the answer lies in balance.

She shares that in the early stages of a project, your first intuitive feeling is often the most accurate. But as you grow attached to people, projects, or outcomes, your intuition can become blurred by emotion. That’s where data comes in.

Claudine’s philosophy: “Trust, but verify.”

Here’s how she applies it:

  • Use intuition for first impressions — whether about a partnership, an idea, or a new venture
  • Use data to confirm decisions, ensuring they are sustainable and aligned with reality
  • Remember that attachment can distort clarity — when emotions run high, let data help ground you

She also warns that relying on intuition alone can leave entrepreneurs vulnerable:

  • Some people act from survival, not alignment, and can take advantage of trust
  • Excitement about a project can blind you to red flags
  • Without data, you may misjudge the true potential of a market or opportunity

At the same time, relying only on data misses the heart of spiritual entrepreneurship:

  • Numbers can’t capture your soul’s calling
  • Market trends may overlook what the world truly needs
  • Purely rational choices can drain authenticity and meaning from your work

Claudine’s balanced approach offers a roadmap:

  • 50% intuition, 50% data
  • Trust your gut feelings at the beginning
  • Then anchor decisions with evidence before moving forward

Her reminder to entrepreneurs is simple: “Follow your intuition, but let data confirm the path.”

Part 6: Daily Spiritual Practices for Entrepreneurs

Behind every thriving business is a leader with habits that sustain their energy, clarity, and focus. For Claudine, her daily practices aren’t about rigid routines — they’re about listening.

She explains that some mornings she wakes up ready to move her body, while on others she feels called to sit in stillness or dive straight into work. Her practice is guided by attunement, not obligation.

Key aspects of Claudine’s daily approach include:

  • Listening first — tuning in to what her body and soul need each day
  • Eating clean, healthy food and drinking high-quality water to maintain gut and mind health
  • Using supportive supplements like vitamin D, K2, and ashwagandha to sustain energy
  • Stepping into nature as often as possible — a core practice for resetting from the demands of technology and entrepreneurship
  • Practicing movement and embodiment to stay grounded in her body

She also highlights the reality of being an ADHD entrepreneur:

  • Computers can overstimulate the mind, creating an endless cycle of dopamine-driven focus
  • The digital world can make real life feel less stimulating in comparison
  • To break that cycle, Claudine intentionally steps outside, reconnects with nature, and reminds herself she is more than a screen-bound worker

Her philosophy is clear:

  • True regeneration doesn’t come from productivity hacks — it comes from nature, presence, and embodiment
  • Entrepreneurs must honor their bodies as much as their businesses
  • Balance and wellbeing are not luxuries, but the foundation of sustainable success

As Claudine puts it, “The computer will never regenerate me. Nature will.”

Conclusion

Claudine Langlois’s story is more than a tale of entrepreneurial success — it’s a reminder that true impact comes from aligning our businesses with our soul’s mission. From surviving trauma to creating six ventures, her path demonstrates that when we choose to serve beyond ourselves, we create movements that can last for generations.

Key takeaways from Claudine’s wisdom include:

  • Transform personal pain into purpose that fuels your mission
  • Focus on building movements, not just businesses
  • Keep every venture aligned under one central mission
  • Discover and honor your soul’s needs for true fulfillment
  • Balance intuition with data to make wise business decisions
  • Ground your entrepreneurial journey in daily practices that nurture body, mind, and spirit
  • Use technology and AI as tools for freedom, not as replacements for authentic connection

At the heart of Claudine’s message is a simple yet profound truth: entrepreneurship is most powerful when it serves humanity and the planet. By finding your Ikigai, your unique reason for being, and pairing it with actionable steps, you too can build something that not only sustains you, but also uplifts the world.

As Claudine reminds us, “It’s not about the spotlight. It’s about the movement.”

Podcast Transcript

Christian
What is up beautiful people today? I am very excited to have you here at the Successful Spiritualpreneur Podcast. And I’m very excited because we have Claudine Langlois on the podcast and you know, some entrepreneurs build businesses, but Claudine, she builds movements, right? She is the powerhouse behind six wellness companies and her work is driven, is driven by one conviction. And she says, I don’t want anyone to suffer as I have. brain tumor, assault, and three near-death experiences, and a broken neck could have broken her. But instead, they fueled her mission. Through ventures like Doshah Yoga, Revive, Yoniwa, plus her transformational festival, Anata Fest, which since 2019 has been bringing in many, many thousands of healing experiences for people, and her comedic documentary series Seekers, Claudine turns her personal pain into collective healing. Thank you so much for being on the show, Claudine.

Claudine Langlois
Hey, thank you so much. You’re good at that. I feel like it’s a marketing publicity in life.

Christian
So, yeah.

I love it. Yeah, it’s an honor to have you on. know, I think it’s oftentimes, it’s not until you get on a podcast where you really realize, yeah, this is all the shit I have done. I can’t believe it. You know, if you really think, yeah, if you really think back of like all the stuff we did crazy. So yeah, let’s dive into your story. So, you know, you’ve been described as someone who builds

Claudine Langlois
Yeah, exactly. Because you don’t stop.

Yeah, yeah, that’s the same.

Christian
movements and not just businesses. So what does that distinction mean to you personally?

Claudine Langlois
Yeah, well, okay. I’ll tell you a story that someone told to me a couple years ago. He was a comedian and he was like, you know, there’s two kinds of comedians. There’s the one that are like a star, you know, they are in the sky, they are a star and they are there. And there’s some that are a shooting star. And I was like, okay, go ahead. You he say, well, a shooting star when you see it, it’s bright, you feel so high, but it’s temporary.

But a star will be last forever and you bring one more light in the dark sky. You say, what mission you want to be on? You want to be a shooting star? Do you want to be the famous up there, know, have all the fame or you want to build movement? You want to build something that you’re more in the background, but you are building something that is for the future generation. And I was like, the choice was simple. I want to build for the planet. I don’t want to be

the one on the stage that have all the light on me. Like it’s fun. Don’t get me wrong. It’s fun. And I get super, yeah, I got many occasion to be on the light with the TV show with, but it’s temporary. And yeah, I think we are at the critical moment of the planet right now. And for us to build something that is bigger than us that will help the planet. Yeah, I think that’s my mission is.

Christian
I love that. Yeah, I think it’s a perspective that is… I don’t know if I want to put the label European or American or… I don’t want to put a country label to it, but I think in America, I think things tend to get a little materialistic in short-term thinking because you literally don’t have time to think long-term all the time because you’re like, my god, here and here and here and you got to make sure you have whatever…

and this and that, know, because life is very fast in the United States, in North America especially. So ⁓ I appreciate you bringing that energy over here and anchoring that for all of us, because I feel that is where true sustainable change and transformation happen, right? So tell us a little bit about your, you know, your ventures and you know, you…

You’ve been running up to six wellness companies at the same time. Doshia Yoga, Revive, Anahata Fest, upcoming Univa. So my coaching universe, know, like you have so many different ventures that you started. Like how do you maintain your soul and purpose in each venture while growing and nurturing each of these?

Claudine Langlois
Yeah, well, it’s simple because all the business have the same mission. So it’s the same kind of change. So the mission is the same. It’s just the way of doing it is different. You know, there’s many way to go to Rome. You can go in bicycle, you can go in car, you can go in plane. It’s exactly how I see my business, but the destination is the same.

the movement, the change is the same. Some will get into it because of a TV show. They’re gonna see it, they’re gonna feel the transformation, something more deep than what they are used to, ⁓ listen after their big day. So that will be the way. Some will go to a retreat, will try a program, and they’re gonna feel the transformation, and that’s the way. Some will try a product, a feminine care line, and they’re gonna feel the transformation. So I don’t believe in one path fit all.

But I believe if we open many paths, people will recognize in one of them. And the more we open the path, the more people can access to the transformation, to the change that we want to build on the planet.

Christian
Yeah, I love that. think it’s so true because when you look at how everybody learns, right, there’s different learners, like some are auditory, some are visual, some are just, if you have more touch points for people to experience that transformation in your mission, then of course you’re to be able to transform more people, right? So I think it’s so well said and I think it’s ⁓ something that’s making you internally

It’s much more easy for you to lead all six companies or seven, eight, I mean, in the future, who knows what comes, right? But like, because you have this internal alignment, it’s so easy. Like a tree is just a different branch of things that you share in how you transform people. So tell me.

Claudine Langlois
Yeah, and you’re in the right

things. So you understand that all the companies build the same, you know, you need, okay, like the messaging, the target market, okay, the funnel of acquisition, the funnel of nurturing, the funnel of, so all of this, it’s kind of the same thing that we do for different companies. So basically we have like one standard that we apply with different kind of name, different name, but

they all bring the same kind of ⁓ value.

Christian
I love that. what is your core mission that kind of combines all that similar or same for all of these?

Claudine Langlois
Yeah, I believe I go back to the roots, you I live myself in a ranch, in a farm. I live into respecting the earth, respecting everything in the earth. And I’m really bringing people into a path of embodiment, you know. Be more present, be more embodied. Less stress, yeah, less movement. Be more there, present for what’s important in your life. To have time of feeling.

what it is to be human. So like I always say that my mission is about giving the people the right of freedom because we are so into like safety, money, capitalists and we never feel really free, free of time, free of money, free emotionally, free of our choice which is the basic, the choice of your life. So I always say like to bring more freedom but I think it’s even more deeper because bringing more freedom finally go

challenge the old way of doing things, challenge the way the society is going that fast, challenge the burnout culture we are in, challenge the anxiety, the depression system that they create for us. So yes, there’s a challenge about who create that, why we create that, is that a better way of feeling happiness, purpose, and meaning in life? And this is like the big worry of human existence.

When you see like the most successful and I have been with the biggest entrepreneur, the biggest celebrity and they all say the same thing, they feel this kind of void. Even if they have everything, they seem to have everything, they feel not complete, not enough. So it’s always like to bring back into a place of embodiment where you feel enough, you feel meaningful, you feel your purpose. And I think just to make every human feel complete and happy.

That’s a huge mission, you know, because it will create way more symbioses between human, maybe less war, because we don’t have competition and jealousy when we feel fulfilled.

Christian
Hmm, so true. I know, you know, all the wisdom, you know, you’re like dropping all the wisdom from people. So yeah, it’s really not that complicated, you know. I think people overcomplicate life, you know, it’s like the checklist thing and the this and the that. Are you happy? Yes or no? No? Okay, go change something. Yes? Keep doing what you’re doing.

Claudine Langlois
Exactly. But we are overwhelmed with so many things and so many choices that it’s hard to know if we are happy because we are always been sell the new happiness. And it’s crazy. We are in marketing. We know that we need to sell this happiness. We need to create even a fear, a momentary fear to

Christian
What’s your problem? You know?

Yeah.

Claudine Langlois
have a place to sell the new happiness thing. It’s a capitalist world we are in, but until what we’re going to spend for the next thing? Until what we’re going to be stuck in the rat race? And it’s all decisions we make until we make a change.

Christian
And what’s something, if there’s somebody out there that, that, that feel they’re like in this pattern or on this kind of like train track, this railroad of like, yeah, I see the same pattern happening and saying, yeah, just keep buying and keep earning. Like, what would you recommend a person like that to, do differently or how, how can I create that awareness around that? How can it basically transform? Like how to get out of the stuck.

situation.

Claudine Langlois
Yeah, so basically those people, don’t really see the action. So like in the selling, I will never say, you buy too much, they will feel judged. The people when they come in, it’s because they have some symptoms that they don’t understand, like chronic fatigue, like hormonal imbalance kind of symptom, know, some weird thing, heartburn, like there’s something, there’s a symptom that they cannot go away.

And when we go deep in the same tomb, that’s where we find the real, real thing behind. it’s, most of the time, it’s just a lack of purpose, a lack of happiness, a lack of meaning. And just don’t know yourself as a human being. We are all different. We don’t have one special miracle recipe that worked for all of us. You have special need.

and I have special need and it’s so funny to say that we all have special need in kind of way, which is bad and pejorative in yeah, in English, but that’s the truth. We all have special need and when we understand what my soul need, you know, because we understand what my body need at one point, maybe you understand, me, I need to eat that, I need to not eat that. We are…

We are in abundance of learning about the body with the biomarker, with the intolerance and allergy like tests. You have an abundance to understand your body. But your soul, who understand your soul? Because there’s two things. You’re not just a body, you’re a soul in the body. Most of us, you know, there’s some critical about like some people, yeah, we want to go there, but most of us, have a soul in the body and the soul, you need to understand the need.

And for that, to understand the need, we need to go back in the basic where you were not conditioned in your need. When the soul happened on earth, you know, even if there’s some trauma, because just birthing is a trauma, know, like you come out of this special vagina hole, which is black, with full of light outside, it’s a trauma. It’s your first trauma you live in your life, in your physical life. And just that.

Some of them like still have it in their body. So to understand the soul, you need to go back under passing all the trauma and connect back with your soul need, you know, because you keep repeating things that you don’t like and creating trauma for your soul because you don’t understand what your soul really need. So there’s a discharge and recharge. Decharge all the stress, discharge all the trauma.

Like we need to let go because it’s inside the body. All the trauma, they are inside the body. And at the same time, reconnect with what your soul needs. And this is hard to do because we don’t have time. We need money. You know, we need, we need to live. We are in the survival. Most of people are still in survival where they don’t have water, they don’t have food, they don’t. So how can I do self-development when I don’t have time? It’s insane, you know?

Christian
Yes, very true. And how would someone find out what their school needs?

Claudine Langlois
Okay, so I have a special game and it’s basic. It’s more deeper than that, but that can be a first step for you. So I love to go back into different part of my life and understand what at this part of my life I truly enjoy, what I adore, what I love so much and what I ate at this part of my life. And behind all of that, there’s a need that is hidden. For example, I ate when my parents was

angry about me. Okay, so my need maybe it’s harmony. Maybe my need is connection. Maybe my need is like, there’s many needs that can appear in wanting for me, it’s harmony. But for you, maybe it’s connection. But when you do all the things that you love and want all the things that you ate, it come back and you have a clarity about what you really need. Because you will say, okay, what

What is the need behind, ⁓ I love ⁓ chasing butterfly when I was young, you know, because at this time of my life, I love chasing butterfly. I love running. Okay, so maybe I like movement. Maybe I like freedom. Maybe, so there’s between all the action that you love and you hate, there’s a soul crying to fulfill her need.

Christian
Yeah, I love that. And I feel like our body, which is the vessel that holds our soul, it’s such an intelligent expression of that. The body is constantly trying to heal itself and really…

Even like accidents like accidents accidents don’t happen on ⁓ just by accident, right? They’re not random like there’s a reason for example You fall on your elbow or your knee is it the right or the left side? Like there’s so many ways to like also interpret what and how that happens to you because your body’s constantly trying to heal and constantly trying it’s like it’s like we’re like

good word like a purifier. It’s constantly trying to heal. like trying to like how can I best in this lifetime just like you know ⁓ process and evolve my own soul and energy. So it’s very interesting like talking about these somatic topics you know. I love it.

Claudine Langlois
And you have a point there because everybody’s like, why it’s my left elbow? You know, you have a car accident and it’s dramatic and all your body can be hurt, but it’s only your left elbow. Why that? And it’s always in the theory of what is life? What is death? And how can we, what is the guna? We call this guna. What is the characteristic of

the light and the depth. And ⁓ a body is cold, is dry. So there’s things that we can categorize a dead body. And a live body is supposed to be warm, is supposed to be ⁓ flexible. You know, it’s not dry. You have like water inside your body. So if you hurt yourself at one point, it’s like a tree, you know, a branch of tree.

When you crack, how can you crack a branch? When it’s alive, you cannot crack the branch. It’s alive. So the body, when it crack, it’s because it’s about to be dead, you know, in a dramatic kind of way to say it. But that’s a part of your body that don’t have the energetic flow, you know? Believe it or not, we are 99 % of energy. In the day, you’re gonna understand that there’s gonna be big ship in your life.

Christian
Hmm.

Claudine Langlois
And 1 % is your body, the matter. So your body is just a reflection of what is in your energetic. In energetic, you have many things in that, and the soul is part of it.

Christian
Yeah. Yeah. I love that. It’s such a great analogy with the, with the dry branch and the live branch, you know, that’s a great, it’s basically like a spot in your body that has been neglected. Like you haven’t given it the nutrients, the water that it does that you just can’t get to anymore. know? So it’s a very, it’s a great, great example. love that. I want to switch gears a little bit and talk about, ⁓ your, ⁓

Seeker documentary series. So why did you choose that? And you know, this is a whole thing. Maybe you explain a little bit before what it is so people know and listeners are aware. ⁓ But yeah, why that?

Claudine Langlois
Yeah, well, when we started Seeker, we had a whole story about we were all ⁓ achiever person, but never fulfilled. You know, the trap of the society, you know, we had everything, but never feel happiness, never feel purpose. And that’s why we’ve been seeking, seeking to find the truth. How other people, other culture, other part of the world, they make sense in their life.

How can they be happy? How can they be fulfilled? So that was to try to fulfill a big void of human existence. And when we started, we were like, okay, let’s go in the deeper, in back to the root, the first continent, country that we have there. Let’s go back in India, because maybe India have the source of the soul. Maybe we can find back a reason of living.

So we just immerse ourselves in so many kind of activities that people make sense over there. So people make sense of their life existence through wedding. That’s a big thing in India. Like they define a part of existence through wedding and after to philanthropic, to cultural tradition, through everything, meditation, yoga, it comes from India. So we just immerse ourselves to try to understand how people can feel.

happiness, you know, so Seekers was a calling to seek for the truth Under all the secret under all the live we’ve been told what is the truth? So that was the first season and it came along We never thought it was going for TV. We we did it for YouTube basically I was with one of the biggest youtuber of Quebec Lucy and we just live ⁓ a insane experience in Bali where it was our first time that

we were invited to a canalization and canalization, if you don’t know what it is, it’s kind of crazy, you know? The soul get out of the body to let enter another soul that give wisdom about life, you know? So we were there and she was knowing us better than herself. We never met this person. And she was just telling us so many truth about our existence and about all the symptoms we had in our body. And after that, we were like, there’s so many thing.

like this that people don’t know about. So let’s put that at the TV so everybody can know those things. And even if they just live through the character, it’s fine. But maybe it’s going to create a seed for them to live this for themselves. But in either way, the transformation is there.

Christian
Yeah, it’s so powerful, know, like just to even just the fact that you exposing someone to something that they didn’t even know existed before, like channelization or mediumship or channeling, like all these kinds of things are just like, if people start to know about these things, I think, you know, people can learn and appreciate and upgrade and up level, you know, so, ⁓

Let me ask you, what have you learned about reaching people through that documentary versus, for example, doing wellness content for your skincare brand? Like how, what’s something that you’ve learned?

Claudine Langlois
Thank

Well, it’s two different things because during Seekers, I have to immerse myself. So I’m one of the human, very vulnerable that learn about myself in the TV show, you know? When, like the skincare, it’s different. Yes, for sure, I tell the story behind the brand, you know, why we create this brand, because there is a purpose of this brand. But I have kind of control of the narrative. In Seekers, I don’t have control of the narrative.

anything can happen. So it’s kind of two different way of creating the message. And that’s what we want with Seeker. We want that they see those famous people that they know, and we put them into adventure, immerse themselves. And at first they just want to look because they want to know what happened into the elitist famous people. And when they see that they are so human, so vulnerable, they connect to the character.

they feel the connection. It’s not only this famous superstar, it’s someone, it’s like me. So that was the goal. And I had like two superstars of Quebec, let’s say this way, Lucy and Jessie that helped me with this project. And yeah, I think that was a success of doing Seekers was the channel of the TV, the best one for the new generation. The reality is we reach older people that still have TV channel.

But the new generation, don’t really on TV. So we’ve been learning a lot about doing this TV show. And that’s why right now we are planning Seekers the Return. So we’re going to apply what we learned.

Christian
Very cool.

Love it. Yeah, it’s interesting also, like from a marketing perspective to under, like, it’s the fricking same thing, but you just didn’t get to the right people. know, it’s like just the choice of a channel, the difference it makes sometimes is so crazy. Even like for skincare, are you an Amazon? Are you a Dick Doc? Are you just Shopify, direct to consumer? It’s like, so interesting, like how, yeah.

Different people, different platforms, of course, makes sense. So how do you balance? ⁓ Actually, no, let me ask you another question. How do you, let’s say.

What’s the biggest, I think, misconception spiritual entrepreneurs have about building a sustainable business? Like, let’s move a little bit into like business advice and other people who are like, you know, like us who have a passion, who like want to get started on this path. Like, what do you think is the biggest misconception about spiritual entrepreneurs like ourselves?

Claudine Langlois
Okay, so I can go in many ways to answer this question. For example, an entrepreneur is an entrepreneur. Even if we are spiritual, we are conscious. An entrepreneur, some people, spiritual entrepreneur, should just become, meditate, attract. The reality is nothing is built without working. You want a six pack, you need some work out there. You need some focus.

So the reality is an entrepreneur is an entrepreneur. And like, I’m sure you have faced where you work a lot, Chris. We all work a lot. And that was the thing that I need to explain. But the reality is I know my imbalance. So that’s what make me a spiritual entrepreneur.

It’s I have to apply my practice in my lifestyle. So it’s not dissociate, you know? I cannot do my morning yoga and after go work. The reality, it’s my yoga, it’s my everyday life, you know? It’s my connection with people. It’s all I apply all those rule of yoga in my everyday life. Am I ⁓ arming other, am I all those rule of yoga that we learn in our yoga practice or meditation practice, whatever, it’s the same kind of rule.

We need to apply it in our everyday life. We cannot dissociate the practice of in the entrepreneur. Being a spiritual entrepreneur is leaving the spirituality into everything you do. So I think that’s a misconception that people have about a spiritual entrepreneur. They think that we have so many free time that we can just meditate and…

I don’t know, like they dissociate the practice of the human being. Being spiritual is not a practice, it’s everyday life. It’s the way that we have resilience. It’s the way that we have compassion. In a business, everybody is shark. But are we still human being in this business? This is what a spiritual entrepreneur is. We are there to uplift each other even if it’s hard, you know? So…

Christian
Yeah,

Claudine Langlois
Yeah, I think

Christian
think it’s that alignment of like, we’re so fully embodied as a human being or as a spirit in a body or soul in a body, right? We not only are making money on this side and doing yoga on that side, no, it’s more like everything’s together, right?

Claudine Langlois
We’ll do another one.

Yeah.

Christian
And so everything feels

more authentic, holistic, aligned, you know? So it’s exactly what you said.

Claudine Langlois
And exactly like how I’m making my money. Am I making my money by stealing other? Am I making my money by arming? Like hurting, violence, all this rule, the yama and nyama we call in yoga, but you have the same kind of rule in meditation, which is rule of respect, non-violence, non-stealing, compassion, all this, we apply it in our everyday life. Are we there to support even…

Even here when I can charge a lot to some customer, you know, because my time value and I know my word and I know my word because you are super good in what you do Chris, Chris, and you’re very good in marketing. And I’m very good in helping people scale a business, you know, step by step. And the reality is when I see someone that have nothing, I still give back my time for nothing for free.

And that’s the reality of it. It’s I still have compassion even if I know my worth. So it’s different.

Christian
Yeah. Yeah. You still care. You’re human. mean, if you see someone that can benefit from your energy, right? Of course not for like months and months, but you know, if it’s like a dinner conversation or this and that, it’s like happy to help, happy to be of service, right? It’s just, yeah. Tell me when you’re making like business decision, how much weight do you give to intuition versus data? And I think I know the answer, but you know.

Claudine Langlois
Thank you.

Exit.

Okay, let me hear your answer.

Christian
So the question I’m curious about is when you’re making business decision, how much weight do you give to intuition versus data in market research? And I think I know the answer. And yeah, I think you were curious about my answer. So…

Claudine Langlois
Mm-hmm.

Christian
I think a person,

Claudine Langlois
I am.

Christian
yeah. So I think a person who’s quite balanced, right? Like I’m an entrepreneur. I’m also spiritual. I trust my intuition, but also trust data. Their decision or their like weight and balance would be 50 50, right? But if I’m a little bit more like, I want to trust my intuition more than I rely on data, especially like when you start something that comes from your heart.

Data really is not that important. So it would be like, I don’t know, 70-30, right? How do you see that?

Claudine Langlois
Yeah, so I would say 50-50 is my ratio, know, it’s trust but verify and why it’s that? Sadly, I got screwed a lot of time in business and people that, yeah, I feel so connect with, you know, and trusting my intuition and blah, blah. But the reality is people when they are in survival, they can do what they have to do in survival.

I don’t blame anyone, I just learn for myself. But that made me learn of trust, but verify, you know, find the data, find all the things you need. You can follow your intuition a little bit, but the reality is when there’s attachment, the intuition is not there anymore. know, when you’re attached to a project, when you’re attached to a person, the intuition is blurred. You know, so if…

only intuition was working. I think the first intuition is the one that you need to listen, you know, when you have a new project, have a new partnership or whatever and you just don’t feel it and you don’t understand, don’t do it, you know. So a little bit like us, ⁓ Chris, I was so attracted by working with you since the beginning. It’s an intuition. There’s no, that was not rational, you know. I was just, I want my first English podcast to be with Chris. I don’t know why, you know, so I trust that.

because I don’t know you, but as soon as we have a relation together, my intuition is blurred because of attachment. And this is what I learned from a business perspective is you’re attached to your project, you’re attached to your business, you’re attached to the people in your business, and that make you make non-rational, non-database decision. And when there’s attachment, that’s where you need to come back to the data and make sure.

Christian
Yeah.

Claudine Langlois
decision is the right one. And that’s sad to say, but I’m really happy to have learned it the hard way because maybe I will never have learned. And now I learned it very hard. So I’m so happy to have passed through that.

Christian
Yeah. Yeah, I think it’s exactly that, Follow your intuition, but definitely use the data to verify. Let’s say, for example, I want to start a matcha brand, but you know what? Everybody’s doing matcha already. Let me do blue matcha because that’s like a new thing or that’s something that’s coming or something like that, right? Yeah, you can do that.

But if there’s only like a thousand keyword searches every month for Blue Matcha, it’s not a big market. So I think it’s exactly what you say. Follow your intuition, but do verify with data. ⁓

Claudine Langlois
Yeah, exactly.

Christian
Beautiful.

So let me ask you with everything you manage, like what does your spiritual practice look like? Like, do you have, you know, maybe some tips for routines or what does your routine look like? ⁓ Maybe a little glance on your personal, you know, daily life would be fun.

Claudine Langlois
Yeah, so as you probably get it, I don’t have like a rigid routine. It’s my routine is more about listening, listening to what’s there. So some morning I wake up and I’m like, hey, you know what? need to miss a morning. I’m like, hey, I need to do movement. But the reality is to listen. And some morning I’m just listening and there’s emergency in the business and I need to focus on that. And after I have time, but the reality is listening.

is my biggest process and really eat super, super clean and healthy. That’s the basic thing you can do as an entrepreneur. You need good water. You need like the most clean food that you can get, even if you don’t like, we never know what they put in our food. That’s the reality. But I think if you want your gut health, so your mind health at the same time, you need very clean food. And for sure, like I do ⁓ supplement in the morning more like.

K2, D vitamin, ⁓ ashwagandha, those basic that I like just to sustain the energy because I do a lot of computer, unfortunately in a day, which is very hard. Like the human was not made to be sitting and be in front of a screen. No, no, no, no, no. So you have to have like to force yourself even because I’m ADHD. So when I started the computer,

Christian
my god.

Claudine Langlois
There’s so much in it, like one, I want to finish the project, I want to get to the end. Second, there’s so much stimulation that it’s hard, like you’re addict and the outside life kind of feels boring, you know? Because there’s so much thing happening on your computer. And when you understand that, for all the ADHD entrepreneur, that it’s the trap of it, but you’re never gonna feel fully happy. In ADHD, they don’t have the same level of dopamine, so screen app, a lot of dopamine, so.

We kind of balance ourselves with that. But the reality, it’s the real, real, real ⁓ regenerating thing. It’s to go outside in nature. And I break myself of just stepping outside. I live in a ranch, you know? I have full of nature outside that just can clean me. And I force myself, even if I’m in my ADHD.

brain just to regenerate for real because that’s not the computer that will regenerate me. So whenever in between meeting I can have a break I like to go outside, move my body, connect back to my body just to not forget that I’m a body too you know.

Christian
Yeah. Yeah, it’s crazy. It’s so true that we weren’t made for all this computer and electronic interfacing, you know? It’s going to be very interesting, with AI coming and maybe helping us in a way to just, like, make things easier, you know, because, like, do we really need to sit here and write the script for a thing? Just the can’t, can I just tell you and you write it for me and then I speak it? You know what mean? That you’d be so much, I think there’s so much coming that’s going to make it easier for us too. ⁓

And on the flip side also, like I see a lot of like people leaning fully into AI right now. you just see, it’s just like, there’s going to be so many creations that are purely AI, right? Yes. There’s a human saying, make this, make this, make not with a lot of intention, right? Just, yeah, you can make something good with AI, but like, again, you can see like the creation balance is going to be tipped soon where there’s more AI content than human content out there.

And it’s going to be very interesting. And ⁓ I, for myself, I feel really drawn to, like, I have a tea brand that is something I feel very connected to, like tea itself, ⁓ and that also being something organic. ⁓ So it’s very interesting how, like, so many people are starting to, like, fully, especially in entrepreneurship, fully leaning into AI, because it’s very powerful, you know? ⁓ And I see myself…

Claudine Langlois
I’m ready.

up.

Christian
you know, kind of in

the middle and also like more leaning into organic like tea, nature, herbs, like don’t forget the source. Like I feel like we’re going to need that. There’s going to be like in 10 years, there’s going to be people lying in a chair like this with freaking synapses connected to the brain. They don’t move all day. They’re just sitting in a chair. They’re playing a VR game that is much more interesting than life. It’s going to be.

⁓ you know, I’m a little bit like, wow, it’s gonna and people are like, yeah, no, this I like the chair better than my life. Trust me. I don’t know I want outside. see a tree. I can see a tree. I can feel the tree. You know, it’s gonna be crazy. It’s gonna be.

Claudine Langlois
Yeah, it’s gonna be crazy

and we planned that since a long time. know, TV shows, they just show us what’s coming, know. Black Mirror was saying us what’s coming in a dramatic manner, but the reality is when you see through it, you can make choice out of it. And AI, it’s a beautiful magic tool. It’s a gift because why? It gives you back time. And time, it’s the only value in life. You don’t just get a little time in your life.

It’s magic if you use it the right way, but as I love to say, and this comes from Sabiji, an inspiration for me, she said, a fire can be either hurting or healing. A fire can burn a house. It’s dramatic. What happened in Malibu? It can destroy everything, but a fire also can help you cook, can help you.

Warm yourself when you’re cold. So it’s always how I’m going to use this tool because all the tool on earth can be destructive. know, even like I have a straw here, I can destroy people like I can put this straw in the in bad place, you know, all the tool that we have been giving on earth in the

in the material world can be destroying in some kind of a way, depending on how you use it. And AI is the same, technology is the same. Technology can create worldwide connection, can free you time, you know, that’s insane. So you have more time to go outside, connect with the people in the real life, because we are not stuck behind the screen at making the next content for the next month. We can be outside and really create real connection. But depending on how you use it,

why technology was created. I hope it was for us to create something beautiful out of it.

Christian
Yeah, yeah, we will. feel

like humanity’s mature enough to actually leverage it in a positive way. You know, again, like you said, it’s a tool that can be used by negative and positive, but I feel like the collective consciousness is like, and you see it in all facets of life, even like creators. Yeah. You can still sell a weight loss pill on TikTok shop if you want it to, that doesn’t really work. You know what mean? But like,

even creators are like, I kind of do want to support a brand that actually do what they say it does. You know what mean? Like it’s cool how the power is given back to people who are create and who are creating and who are the new of the newer generation, you know, so.

Claudine Langlois
Yeah,

they are smart. The newer generation, they are very smart and they learn faster than us. But the reality is, I’ve sometimes feel some… We are very in our circle, and our circle is awakened, like hopefully for you and me. But there’s so many people outside of this circle that doesn’t have this insight, and that’s the reality. And that’s why we need business of consciousness to bring more of those people into the…

Awaken, so-called, and Awaken, it’s very pejorative, like the other one, are sleeping, but we love to call it this way, so, yeah, so.

Christian
Yeah. Yeah. So let me, we’re coming towards the end of episode. have a couple more questions, but I would love to see here of your vision. So, so look, looking ahead, what’s, what’s the, you know, all the movements that you’re building, like what does success look like for like the collective impact of all your brands? Like how would you say in the next, in the coming years, what defines success for you?

Claudine Langlois
Yeah, I think ⁓ the success is exactly what we see. It’s despite all the AI and technology, we have safe space where we can connect back to nature, to ourselves. So I think Revive, it’s a huge plan out of it. You know, with Revive, yes, we sell retreat where you have a connection, you connect back, are in nature, you are traveling. So that’s very huge. But also we are creating the first Revive center, a place to regenerate faster for…

Yeah, all the neurologic brain and all nervous reset. So those are really in my gaga for the next year. I want to create more of those kind of space, more of those kind of center and go back to nature ranch. So that’s really something. And with Yaniva, the feminine care, for sure I want to take care more of woman. In why woman, I really believe the feminine energy is super nurturing with.

been made to be a mother, we’ve been made to caring, giving, loving. And the earth, the planet earth is a feminine energy. And I believe that if we have more feminine energy out there, more listening, more compassion, caring, it’s going to be better for all human in the planet as well. So for me to take a mission of taking more care of the woman and all the mom out there, it’s really something that I really, really, really feel like a gift.

Christian
Yeah, beautiful. I love that. I really feel the same. Like I feel like the world needs more just like nurturing, feminine, loving, soothing energy, you know? ⁓

Claudine Langlois
We need breathing,

you know, we need to be conscious of like the simple thing, like some people they don’t even feel that they breathe in the day. We, we like so many breathing and more than 12,000 in a day and you’re not even conscious of one, that’s insane, you know? So there’s simple thing of listening, breathing, reset, connect, yeah, go back to nature and that’s the basic of human existence. It’s so much fun to live on this earth, but we need to bring back what was fun, you know?

We’ve been lost.

Christian
Yeah, very true. So last question for spiritual entrepreneurs who are listening and who want to create their own business that truly serves them and humanity. What’s your most important piece of advice or just like one thing you want to leave the audience with?

Claudine Langlois
Yeah, I’m like, find your purpose, find your meaning. And you know, you came back from Japan, they have this concept of Ikigai that a lot of people know, but if you don’t know about it, take time, use your AI, talk about, make your Ikigai together, find your purpose, find a way you can support the planet because we are all there giving something. So you have a gift as well as an entrepreneur and after, make a plan of action.

You have this purpose, you have this gift. Make a plan of action to achieve the purpose. Everybody can achieve the purpose. It’s just like everybody can cook a recipe. You just need the right ingredient inside of it. So you need to go to the grocery with a clear list. That’s the basic of entrepreneur. You need a purpose, a recipe you want to create and you need the list to accomplish this recipe. It’s simple as it is. You need the plan.

Christian
This

is a summary of the spiritual entrepreneur. Find a purpose, which is go within, right? And then put it action. Put it out from within to without, as above, so below. So thank you so much for being on this podcast. It’s been such a special time. And let us know where people can find you to connect with you, to follow you. Yeah.

Claudine Langlois
Look! We’re getting the lens!

Yeah, I think we can put the link in the video, but I’m closing, you can find me through Youniva, my business, Revive, my festival, and Atta, the TV show Seekers. I’m basically in one of them working behind and I’m always, always welcome to connect with you. I love connecting with you so please just come and say hi if ever you’re around one of these business. Thank you so much, Christian. You’re such a good host.

You have magic questions, you have a good listening, it’s so nice to talk with you and yeah, I’m super glad to make my first English broadcast. I was super shy, you know, because my English was not perfect, but you make me feel super comfortable of sharing with you and your community. Thank you so much.

Christian
It’s my honor. know, the purpose of this podcast really is to get the right people out there. You know, because there’s so many beautiful people that just don’t even just not know. Nobody knows them. You know, there’s so many cool people like us who just do such wonderful things, you know. So it’s been an honor and yeah, you’ve done great. And, know, you have so much wisdom, you know.

Claudine Langlois
Thank you. A lot of drama to get this with them. Thank you. Have a good day guys. We love you.

Christian
Yeah, it’s for sharing.

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