I grew up in Germany, studied business in Munich, and interned at Google.
After college I went out as a digital nomad, and somewhere in there I found the thing I actually wanted to do: start a marketing agency. Lovepixel. Art and science in one name. Love and Pixel. I have always thought that is where the magic is, combining opposites and finding the right balance between them.
After many years of loving tea I decided to make it a business, and built a $400K DTC brand in two years.
Running two businesses at once meant there was always more work than hours. AI is what saved me. It has been instrumental in building and operating both of them.
The longer version
Growing up in a small village, I helped in my parents' import business from a young age. It taught me hard work and timely precision. What it did not teach me was what any of it was for.
That question took me to Munich to study International Business, and to two internships at Google. I met extraordinarily talented people there, and noticed that a striking number of them were not happy. I remember thinking that if I could not be happy at the happiest place to work, I had better keep looking.
So I did. A ten thousand mile road trip across the United States, asking strangers what actually made them happy. The answer, roughly: people who were happier than average spent more time than average on three things — something spiritual, their family and friends, and play.
That sent me to Bali as a digital nomad, where I lived with a shaman for three months, made my own tinctures and drank water from the mountain. I loved it, and it earned no money at all. So I taught myself web design in a month and started building sites for friends for free, which is how the freelance career began.
Then Nepal and India. The birthplace of the Buddha in Lumbini, and Neem Karoli Baba's ashram in Nainital, where Steve Jobs had gone. Five days on a mountaintop with shepherds, living very simply, doing a lot of journalling. What I came away with was that love is the point, and that I would rather bring that back into ordinary life than stay on the mountain.
I met my wife at an ACIM retreat in the United States in 2017. We married, and quite soon we were expecting a son. When I found out I was going to be a father I was scared out of my mind, because I needed to earn considerably more, quite quickly. I immigrated with $2,000 and started Lovepixel Agency.
Where it goes now
By 2024 I was running the agency and a tea brand at once, and there was more to do than any person could do. So I did the same thing I did in Bali with no money and no skills: I sat down and learned to build what I needed.
That turned into AI systems. Ones that write and publish, that handle sourcing and orders, that let a client change her own website by asking. Some of it works beautifully. Some of it broke at three in the morning and taught me something.
It is the same instinct I have had since I was a kid in that warehouse. Find the thing that is slow or broken or stupid, and build the fix.
